Our Values & Ethos

At Assa’s Shop Limited, our values are rooted in community, compassion, dignity, and service. Everything we do — from daily customer care to wider community support — is guided by principles aligned with strong UK social work values.

Our Core Values

• Community First – We exist to serve our community, not just to trade. People always come before profit.
• Kindness & Compassion – Every customer is treated with warmth, respect, and understanding.
• Dignity & Respect – We believe every person deserves to be seen, heard, and valued.
• Integrity & Trust – We operate with honesty, transparency, and strong moral principles.
• Empowerment – We seek to uplift individuals, families, and young people to reach their potential.
• Inclusivity – We welcome everyone regardless of background, identity, or circumstance.
• Social Responsibility – We take active responsibility for the wellbeing of our local area.

Our Social Work Ethos

Assa’s Shop Limited is led by Enisha Basi Kainth, a qualified and experienced social worker. This means our approach is shaped by professional values of:

• Safeguarding and protection
• Anti-discriminatory practice
• Strength-based support
• Ethical decision-making
• Promoting independence and wellbeing

Our Mission

Our mission is to continue the legacy of Mrs Assa Basi by providing not only essential goods, but also emotional, social, and community support — creating a safe, trusted and welcoming space for all.

Our Vision

Our vision is to grow Assa’s Shop Limited as a leading example of a community-led social enterprise, combining business success with lasting positive social impact.